Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

Does Google Detect Invalid Traffic For Paid Ads?

Ad Fraud allegations published by Social Puncher brings up a pretty serious issue in the ad publishing community. The audit and investigation report was quite thorough and detailed about the fake traffic schemes including the players involved. Part I of the report calls this scheme a …

Google Tables Can Help with Projects, Products, Support

Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet. The tool …

The Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, …

The Ultimate Guide to B2B Marketing in 2020

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions …

The Ultimate Guide to Landing Pages

As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as …