I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. But — what about Amazon? In 2018, Amazon launched “Amazon Advertising”, (formerly Amazon Marketing Services, or …
To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed. But cultivating a user journey that successfully balances an enjoyable …
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is …
What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? First and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want …
The first ecommerce sale was made in 1994 … and can you guess what it was? It was a Sting CD. Dan Kohn, a 21-year-old who ran a website called NetMarket, sold Sting’s Ten Summoner’s Tales CD to a friend who purchased it with his credit …
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search …
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends …
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with …
Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a …
On average, Facebook is home to 3 billion users — from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones …
TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is …
Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion. In 2020, the app has grown larger than expected, with 500 million …
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