How to Integrate B2B Ecommerce with ERP Systems

Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of the most common B2B data integrations connects a company’s ecommerce function to its ERP software …

Monitor Inventory Sell-through Rates to Boost Performance

Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. For many retail businesses, inventory represents opportunity. If you want to sell more, you have to have more product …

Using Demographic Targeting in AdWords

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as the consumer is signaling his intent simply by performing the search. However, search engines, such as …

11 Free Backup Plugins for WordPress

If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free plugins that will help you safeguard your website. Here is a list of free backup plugins …

7 Ways to Accelerate Your Online Store in 2017

More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their 20s and 30s. Those numbers alone are reason enough to consistently test and implement new features. …

SEO: Google Rolls Out Mobile Popup Penalty

Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large popups or interstitials over the content they expected to find. Google’s goal is to preserve the …