Social media can drive visits to a company’s web pages. Google Analytics has a built-in report for tracking how much traffic your site receives from social media networks. Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, …
Content marketing is the practice of engaging customers and prospects with articles, videos, podcasts, and similar to promote your brand and drive sales. Fortunately, there are a variety of online tools to help discover, create, and distribute that valuable content. Here is a list of tools …
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In …
For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss …
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning …
In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. Each time Stefan …
The Spotify Kids app, first released last October, is adding two new features that provide parents with more control over their kids’ accounts. Parents can now access their child’s listening history, and they can even block content. To access these new settings in Spotify Kids, go …
Flash was once one of the foremost web technologies, but nowadays Adobe Flash Player is blocked by default on almost all web browsers. Most browser developers (Mozilla, Google and Microsoft) have largely abandoned plug-ins in favor of HTML 5. Flash is one of the few plug-ins …
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way …
