Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most …
Google’s shift to automated ad management continues. Many of my articles address how advertisers can use that automation while maintaining a level of control. What advertisers often overlook, however, is conversion tracking. Google knows to show an ad to a searcher who types in the targeted …
Web 3.0 is the latest technology trend on the internet that adds many remarkable features to the World Wide Web. It incorporates and leverages the best of blockchain technology, Artificial intelligence (AI), and machine learning to real-world communication and digitally transform businesses. It is something that …
Most people are talking about the dramatic change in digital marketing that AI and data analytics will bring in the near future. However, it is, arguably, Blockchain that has the potential to revolutionize the digital marketing industry and mark the beginning of Digital Marketing 2.0. Introduction …
The two most effective and popular digital marketing techniques of today’s time are Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). When you run a business, it’s no use of focusing on either just SEO or CRO. Instead, you should include both SEO and CRO …
Creators and merchants have multiple options for selling digital goods such as ebooks, courses, and software. Here is a list of ecommerce platforms to sell digital goods. There are tools to sell digital items, platforms for offering courses and subscriptions, and advanced services for digital rights …
Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions. To get the most …
Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house. Here are my top 10 do-it-yourself SEO tips. 1. Research Keywords Keyword research has dual benefits. First, by …
