Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
As a marketer, you’ve likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it’s so popular with the Gen-Z and …
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. …
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be a site visit, …
A cold email is an initial email sent to a person who has no prior relationship with the sender. It is usually sent to gain potential customers by discussing opportunities that can lead to dual-sided profit. Cold email is a popular term used in sales, …
While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for …
You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to …
Large-scale improvements in organic search performance require large-scale changes. Ecommerce merchants tend to optimize product detail pages. Many merchants overlook category pages, which can provide more organic-search opportunities. My recent research across roughly 30 leading ecommerce sites, conducted with enterprise platform seoClarity, shows that parent and …
Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions. The folks creating, publishing, and distributing content as part of a business’s marketing strategy have lots of tasks …