Highlights
- Twitter creators can now start getting their share of the company’s ad revenue.
- This is applicable only for Twitter Blue individuals and organisations.
- Twitter has started paying eligible creators, and reportedly up to $40,000 (around Rs 32.8 lakh).
Elon Musk has been making some big changes ever since he took over Twitter. There have been some not-so-happy changes but one that will benefit users has begun. Earlier this year in February, Musk announced that creators will be able to start earning money through ads on Twitter. It looks like the payout has started for some creators.
Twitter starts paying creators for ads
The monetisation system is a little different from other platforms though. Here, creators have to be subscribed to Twitter Blue to be eligible for the revenue sharing system. Twitter Blue costs Rs 900 per month on mobile, and Rs 650 on the web. You can also get an annual subscription that costs Rs 6,800 per year. With Twitter Blue, you get the verified blue tick and other features.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…— Twitter (@Twitter) July 13, 2023
How to join Twitter’s monetisation program?
- As mentioned above, you will need to be subscribed to Twitter Blue to join the monetisation program. In addition to being subscribed to Twitter Blue, you will also need to have at least 5 million impressions on posts in each of the last three months.
- At present, Twitter’s ad revenue sharing system is available only in countries where Stripe supports payouts. Twitter hasn’t clarified about countries where Stripe isn’t available.
- It will most likely partner with the payment services available in whichever country it wants to launch the monetisation program.
How does the revenue payout work?
Twitter Blue subscribers can now start earning money through ads that come up in tweet replies. The company announced that creators will start getting payouts through shares from the company’s ad revenue that has been generated from tweet replies. So basically, your tweets will need to go viral and have enough engagement to generate ad revenue. Only then would you start receiving payments from Twitter.
Twitter is paying up to $40,000 for accounts that have a few million followers, according to a report by The Verge. It’s starting with a small group who will be invited to accept payment. Twitter plans to roll out the program to more creators later this month. Twitter’s monetisation is applicable for verified organisations as well.