YouTube’s intrusive overlay ads are finally going away

It looks like YouTube has finally had enough and is doing away with its intrusive overlay ads.

YouTube Startup Sound Logo
YouTube serves up millions of ads each day to its users, and while some might not like it, it’s one of the way the service can continue to exist and provide streaming content that we love to enjoy for free. But it looks like the company has finally recognized that one of its ad types just isn’t a good fit for the platform, leading to an intrusive experience that’s finally going away starting in April.

In a new post on its YouTube Help page, the company states that the platform is getting rid of its overlay ads starting in April. As to why, the reason is plain and simple. The ad wasn’t a good fit for the user and was hindering the viewing experience. Furthermore, it also stated that it wanted to “shift engagement to higher performing ad formats.” This change not only applies to the desktop version of YouTube but will also apply to the mobile as well.

YouTube overlay ad example

If unfamiliar with this type of ad, it usually came in the form of a banner ad pop up that would show up when watching a video. While it wasn’t the worst thing to experience on the platform since you could always close the ad, it could be a little jarring at times, especially when you were immersed watching a video.

Luckily, YouTube saw that this was not conducive to a prime viewing experience and is finally just removing it from its platform. As stated before, this ad will continue to be seen on YouTube for this month, but will no longer exist after April 6, 2023. As for creators, YouTube states that this change should have “limited impact” which will hopefully be the case. Of course, we won’t know the full extent until after the ads have been cut.

Source: YouTube

Via: 9to5Google