Google launches its new Nest Aware subscription service to simplify smart home management

In response to user feedback regarding the pricing of the current Nest Aware subscription plans, Google announced new affordable plans back in October last year. However, at the time, the company only detailed the new plans and revealed that the plans would be launched early this year. In keeping with the previous announcement, Google is now finally rolling out the new Nest Aware subscription plans in 19 countries around the world.

The new Nest Aware plans, which will be available in 19 markets starting this week, offer more affordable and simplified pricing. As a recent blog post from the company points out, users will now be able to choose one subscription for all their Nest smart home devices — including cameras, speakers, and displays —instead of paying per device.

You can either choose the standard Nest Aware plan for $6 a month (or $60 annually) to get 30 days of event video history or you can get the Nest Aware Plus plan for $12 a month (or $120 annually) to get 60 days of event video history and 10 days of 24/7 video history. Both the plans also include integrated 911 call support in the Google Home app (U.S only).

Google Home app Nest Aware
Google Home app Nest Aware
Google Home app Nest Aware

In case you already have an existing Nest Aware plan, you’ll be able to easily upgrade to the new plan from the Google Store. But upgrading to the new plan will require you to migrate your Nest account to a Google account. If you’re happy with your existing plan and don’t intend on adding more devices to your Nest ecosystem, you also get the option to continue the old plan without any changes in pricing. It’s also worth noting that the new Nest Aware settings are now available in the latest version of the Google Home app (v2.22.1.11); which we had previously spotted in a teardown of the Google Home app earlier this year.

Along with the new Nest Aware plans, Google is also updating the price for some of its Nest products. Starting today, the Nest Hub will be available at a revised price of $89.99 and the Nest Cam Indoor will be available for $129.99.

Source: Google Blog, Google Nest Help