Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

Using an Ebook for B2B Lead Generation

Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public. I was recently …

17 Tools for Customer Feedback

Feedback surveys can help determine what’s working with your website or service and provide fresh insights from customers and prospects. Here is a list of tools for surveys and forms. There are simple survey builders and full experience platforms. Most offer free plans. Tools for Feedback …

How to Use Terapeak for eBay 2021

The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. eBay acquired Terapeak in 2017, rolling the analytics tool into its Seller Hub and eventually making Terapeak’s product research function free to use. eBay sellers can look up …

15 Mind-mapping Tools for Entrepreneurs and Teams

Mind mapping is a creative exercise to capture, organize, and structure ideas. It was once done on paper. But there are now tools for entrepreneurs and teams to develop mind maps, brainstorm ideas, and manage the resulting projects. Here is a list of mind-mapping and brainstorming …

When to Auto-apply Google Ads Recommendations

Google Ads is steadily incorporating machine learning into daily account management. Within the past year, the changes include: Responsive Search Ads are the default ad type, Modified broad match eliminated in favor of phrase match, The rise of Smart Shopping campaigns, More automated bidding. Google recently …

How to Track Clicks on a Link in Google Analytics 4

If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what …