Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

17 Business Intelligence (BI) Reporting Tools

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent campaign, it’s undeniable that data is integral to all marketing tasks and roles. The Global Director of Analytics at HubSpot, Bridget Zingale, says, “Reporting and attribution have revolutionized marketing in every …

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing …

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99 percent of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization …

Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned …

SEO: Keyword Research for Product Content

Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for …

5 Practical Uses for Google Ads Editor

Many tools can help manage a Google Ads account. But the most effective, in my experience, is Google Ads Editor. It’s an offline application to download an account and make bulk edits and additions. The tool has saved me days of tedious work by turning hours-long …

The Definitive Guide to JavaScript SEO (2021 Edition)

  The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based …

How data science can change the way you look at SEO

Have you ever looked at SERPs, keyword trends, and behavior on your website, and wondered if you couldn’t predict how adding new pages would impact how often organic visitors from your website are converted to leads? Have you ever wondered if you could pick up on …