Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of …
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in …
Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry …
Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a …
Privacy-related changes on Apple mobile devices and Google’s Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and websites. At issue are two technologies with similar privacy implications. First, there is Apple’s Identifier for Advertisers (IDFA), which …
The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I’ll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps. First, ensure you have …
Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. Link Checker scans all account URLs and sends alerts for errors, such as 404 page-not-found or 301 redirects. Negative Keyword Conflicts reviews all account keywords to detect if …
The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item’s story. Coyote 105 To witness this concept in practice, …
Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category page elements that improve …
