Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
Many online merchants have experienced traffic surges due to the pandemic. Converting that new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I’ll offer tips for converting new visitors into email …
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes …
Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant …
Here is a list of marketplaces to hire freelance designers, developers, writers, finance professionals, social media marketers, and more. There are general marketplaces with huge pools of workers in hundreds of fields as well as specialized marketplaces focused on areas such as design, Amazon stores, and …
They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, …
The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects. An example is organizing customers by their interests and then sending relevant, weekly newsletters to …
In October 2011, Google made a significant change that impacted search engine optimization. To improve security, Google updated its SSL, encrypting search queries. The result was much less info about searchers’ organic keywords, the blue links they clicked, and the subsequent landing pages. In analytics, the …
Every week, I use LinkedIn to talk about current events and connect with other content creators. And I’m not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the …
I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But …
For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss …
