Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

How to Actually Generate Leads on TikTok [Infographic]

As a marketer, you’ve likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it’s so popular with the Gen-Z and …

Google Downgrades Nofollow Directive. Now What?

On March 1, Google will no longer consider nofollow attributes as commands. Instead, they will be hints, much like canonical tags. Until now, nofollow attributes have been a protective barrier between your site’s authority and the potentially questionable sites it links to. It’s the equivalent of …

Scalable SEO Strategies to Boost Category Pages

Large-scale improvements in organic search performance require large-scale changes. Ecommerce merchants tend to optimize product detail pages. Many merchants overlook category pages, which can provide more organic-search opportunities. My recent research across roughly 30 leading ecommerce sites, conducted with enterprise platform seoClarity, shows that parent and …