Category: Internet Marketing

Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.

WordPress SEO: The Ultimate Guide

Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near ” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective …

The 11 Best Internal Linking Tools Every Marketer Needs

If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools …

3 Tools to Analyze Traffic on Any Website

Analyzing the traffic on your own website is straightforward with Google Analytics and Search Console. But analyzing traffic on third-party sites requires external tools. I’ll compare three of those tools in this post. To test, I will use a client’s website since I can access actual …

Demand-side Platforms Automate Ecommerce Ads

When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression banners, and similar. This is where …

Google Analytics 4 audience builder gets a refresh

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. …

How to Run a Competitor Analysis [Free Guide]

Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through …