Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near ” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective …
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools …
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any …
Analyzing the traffic on your own website is straightforward with Google Analytics and Search Console. But analyzing traffic on third-party sites requires external tools. I’ll compare three of those tools in this post. To test, I will use a client’s website since I can access actual …
When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression banners, and similar. This is where …
Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. …
Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin …
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and …
Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through …
How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answers to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that …