Category: Internet Marketing
Latest digital marketing and ecommerce insight,marketing strategies such as blogging,advertising, online video, podcasting, outsourcing, social media marketing and more.
Here is a list of new social networks to explore in 2023. There are decentralized social networks, AI-assisted platforms, platforms for content creators, and moderated networks for positive relationships. Several of these platforms are in beta release. Mozilla.social Mozilla.social Mozilla.social is an open social network through …
Nonstop change describes social media platforms. New features, functionality, and rules roll out seemingly daily. The updates can improve performance but also frustrate those of us attempting to use them. Thankfully, most social platforms offer free learning resources, especially for advertising. The exceptions are BeReal, which …
Artificial intelligence can complement pay-per-click advertising efforts. I’ll describe those uses in this post, focusing on ChatGPT and Google Ads. Campaign Structure Assume I’m creating an ad campaign for Best Buy’s laptop computers. Based on Best Buy’s landing page for those items, I ask ChatGPT: I’d …
Years ago search engines relied on URL submissions to discover and index web pages. These days the engines can find pages without help. Yet both Google and Bing still provide tools to ensure pages are indexed, physical locations are claimed, and products are listed. Here’s how …
Publishing an ebook can demonstrate expertise and contribute to a community. Plenty of tools help with the publishing process, from writing the draft to tracking sales. Here is a list of tools to publish an ebook. There are options to create and format ebooks, and platforms …
Backlinks remain a critical organic ranking signal. One of many search-optimization tactics is understanding competitors’ methods for acquiring backlinks and which of those contribute to higher rankings. The impact of specific backlinks is often unclear. Thus avoid copying the backlinks of a competitor. Instead, research its …
Free online courses can advance your design skills, whether launching a website or creating a brand. Here is a list of helpful design courses. There are courses on design theory, web design, graphic design, user experience design, logo design, color theory, and more. Some are multi-class …
PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. …
You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. These bulk email services …
Website owners cannot fully control the appearance of organic search snippets, but Schema.org markup can help. An example is HowTo, a Schema type for instructions. Google’s guidelines allow for the use of HowTo markup on a page containing plans, procedures, or a sequence of steps for …
